That is when they’ve realized they have a problem and you have a solution to it. Thus, there are different approaches to creating them.Īn effective way to see the whole picture is to start with the moment when an individual gets aware of your business. Customer journey maps vary depending on your needs. To be more precise, customer journey mapping helps you see how you obtain customers, displaying the whole way of an individual turning into a buying persona. It reveals all the touchpoints a buying persona passes during the sales cycle. ![]() ![]() Creating a customer journey map is a proven way to understand your customer’s experiences from their perspective, not as you expect them to be.
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